Design & Marketing
Jessica Lui has worked as a graphic designer for both professional organizations and community initiatives, contributing as an employee and volunteer. Her experience spans a range of project types, from commercial marketing work to brand-focused creative projects.
Her graphic design work includes digital campaigns for websites, Meta and Google advertising, as well as print marketing collateral such as posters, large-format banners, apparel, and informational materials including brochures and program guides. Across all deliverables, her focus is on clarity, visual hierarchy, and brand consistency.
Digital Marketing
Print Collateral
Digital Marketing
Jessica has developed and executed ongoing digital marketing campaigns, including recurring monthly initiatives such as price-beat guarantees, door-crasher deals, and seasonal promotions. Each campaign is refreshed with new visual themes to keep content current while maintaining brand alignment.
Her work includes creating multiple ad variations tailored to different audiences across Meta and Google platforms, writing SEO-conscious copy, and adapting creative for both paid and organic use. She also manages regular social media content, ensuring consistent branding while strengthening overall online presence and engagement.
Website & Ad Graphics
Social Media
Branding & Website Design
Jessica has designed websites for multiple organizations, with a focus on brand consistency, tone, and usability rather than aesthetics alone. Her approach emphasizes creating a clear digital presence that reflects each brand’s voice across all pages.
For her mock brand project, OTTOmotive, she developed a comprehensive brand guide to inform the website’s visual language, followed by a functional website prototype. This process ensured cohesive design decisions that could scale across digital platforms.
OTTOmotive is an ultra-luxury car company that seeks to redefine beauty in the automotive industry by transforming the way we think about aging. Inspired by OTTOmotive's classic octopus mascot-better known as the OTTOpus-each vehicle gradually changes colour over time, revealing hidden paint layers through natural wear, tear, and sunlight exposure.
Owning one of OTTOmotive's three timless car models-Nautilus, Leviathan, or Kraken-each shaped after a different mood of an octopus, means owning a truly unique, ever evolving work of art. No two cars age the same, making every OTTOmotive vehicle a one-of-a-kind expression of individuality and personal beauty.
Branding
Website Demo
Print Collateral
Jessica has produced a wide range of print marketing materials designed to both promote and inform. Her work balances strong visual impact with clear communication, ensuring printed pieces remain effective across different formats and audiences. From large-scale promotional assets to detailed informational materials, she approaches print design with careful attention to layout, hierarchy, and brand consistency.
From Scripture to Stage - Theater Production
Kennedy Ford Collateral
